Our Edge

Our clothing is produced using environmentally responsible methods from start to finish. From collecting waste textiles to recycling them into yarn and dyeing without toxic chemicals, every step reduces carbon emissions and water usage. In India’s climate-sensitive regions, this makes a significant ecological impact.

We work with skilled Indian artisans and women-led cooperatives who ensure each piece of clothing is crafted with care and respect. This supports local economies, preserves traditional textile knowledge, and creates sustainable jobs — especially in rural areas where garment work is a vital source of income.

Recycled doesn't mean rough. Our fabrics are tested for skin-friendliness, breathability, and long-term wear. Whether you're enduring a humid Kolkata summer or cold Delhi winters, our garments offer comfort, longevity, and style for everyday Indian life — all while being good to the planet.

From Ajrakh-inspired prints to minimal modern cuts, our collections represent the rich visual culture of India with a sustainable twist. We create limited-edition series to minimize overproduction and waste, giving every buyer something distinct, culturally relevant, and eco-stylish.

Your order arrives in 100% biodegradable, plastic-free packaging. We’ve partnered with Indian logistics firms that support carbon-neutral shipping wherever possible, especially in metro areas like Bengaluru and Pune. It’s sustainability from warehouse to wardrobe.

We believe ethical fashion should be accessible. That’s why we’ve priced our products fairly without compromising on quality or impact. Through bulk sourcing and minimal overheads, we keep costs low — so that people in every corner of India can afford to shop responsibly.